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efG:SWDEV Consortium - Marketing Services
Offered by efG:DATA
http://www.efgroup.net
Client Acquisition is Hard if you are a one-man or small shop
The efG:SWDEV Consortium takes the hard part out of the Marketing Loop. Client Acquisition,
that important part of your business, tends to eat up your time. It can also wear you down if you are
personally cold-calling - How Many Rejections Can You Handle in one day? You've already got an amazing
brain between your ears - and when you get the constant rejection from cold-calls, your brain tends to shut
down as well, killing your creativity for design and codebase creation.
Marketing Services offered by the efG:SWDEV Consortium removes the rejection, and saves your brain.
We market your professional services to companies in your area, and turn over to you ONLY the
qualified leads to you or your firm.
We put a marketing person in place for your area, and start the phone calls,
following up with your promotional material via fax or email. When we get a qualified lead, we
turn it over to you in the same day. You then run with that lead, and take over from there.
Qualified Leads - We define a 'qualified lead' as a company or entity that the Marketing Group has
talked to, that has an interest in your programming services or software application, and has
indicated a high interest in hearing from You or Your Firm. When we turn over a qualified lead to you -
there is no rejection - The lead has an expressed interest in hearing back from YOU.
We also remarket to the NO Interest group as well, sending out targeted marketing
representing your firm's services and products. Usually after the 4th or 5th presentation,
your firm name sticks in the mind of the recipient, and they start to think about your services.
Zero-Dollar Up-Front Client Acquisition Cost. Participating in the Consortium costs you
nothing up front. Zero. Zilch. Nada. But ? After you close on a qualified lead, and turn them into a
client, we expect 10 percent (10%) to be paid back to efG after the client's checks clear. For example,
we found you a client with a $5,000 project. They pay you a retainer - we get 10 percent of that. They
pay you the remainder after completion - we get 10 percent of that. If you get subsequent work from
that client, up to a year of the initial date of acquisition, we get 10 percent.
For More Information - please email sdc at efgroup dot net
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